Honesty is the key to success
A good blog needs honest, original, and interesting content that comes from the heart and reflects your real interests. Julie Powell, one of the most successful food bloggers of all time, never thought she’d end up signing book and film deals when she began her blog about the recipes of Julia Child. She was simply looking for a creative outlet to add spice to an otherwise slightly dull life. But the blog became a book, and the book a film, Julie & Julia, starring Meryl Streep. So a little good content goes a long way!
Share your knowledge
When it comes to blogging success, it’s important to stay true to yourself and share your expertise. One of our clients is Yarrah, which makes healthy organic petfood and was established in 1992 by owners dissatisfied with the quality of existing products. Their blog explores the world of petfood, how to keep your pet healthy, and other subjects close to their hearts. We translate Yarrah’s SEO-optimised blog posts from Dutch into German and English, and you can see the results here.