What is a mission?
Your vision and mission are closely linked. When you define them, ask yourself what an ideal world would look like for you or your organization. What’s the dot on the horizon that you’re setting course for? With that in mind, you can start thinking about how to achieve that ideal and make the world a better place.
The answer to this question is the mission you plan to achieve with your product, service or organization. It also defines your identity: what you stand for and the values you want to propagate. A clear mission not only gives your company focus, but also keeps your employees onside and attracts the right customers.